Spraying and praying is not a strategy.
If your idea of marketing is emailing “someone” at “some company” and hoping they magically need a voice actor today… we need to talk.
The Big Book of VO Client Avatars is your antidote to the guesswork.
It’s not just a list—it’s a 111-page tactical weapon for voice actors who are done playing the game on hard mode.
Inside?
87 real-world, research-backed client profiles—aka the exact kinds of people who actually hire voice actors.
You’ll learn who they are, what they care about, what their day looks like, and how to find them on LinkedIn without spiraling into search-result hell.
Because let’s be honest:
You can’t land high-quality clients if you don’t know who you’re talking to.
Big Book Author and Voice Actor, Paul Schmidt
Let’s talk about why your outreach isn’t working.
You’re sending messages into the void.
You’re pitching to job titles you don’t understand at companies that may not even use voiceover.
You’re trying to be everything to everyone, and what’s that getting you?
Crickets.
Or worse—lowball offers from tire-kickers who “don’t really have a budget right now.”
Here’s the truth:
You can’t stand out if you don’t know who you’re talking to.
You can’t be compelling if you’re vague.
And you definitely can’t charge pro rates if you’re marketing to people who don’t have the power—or the funds—to hire you in the first place.
Spraying and praying leads to burnout, not bookings.
And we both know you didn’t go freelance to hustle like a headless chicken.
You know their job title, their daily frustrations, what kind of voiceover they actually need—and how to talk about your services in a way that makes them stop scrolling and start nodding.
It’s like having x-ray vision for client outreach.
And once you start using these avatars, you’ll wonder how you ever marketed without them.
This is your shortcut to consistent, qualified leads.
Not randos. Not time-wasters. Not “my cousin’s making a cartoon” people.
Real. Decision. Makers.
The ones who actually:
These aren’t vague buyer personas or cute marketing fluff.
These are detailed profiles of 87 real-world client types who hire voice actors across 15 genres—from corporate training to commercials, eLearning to gaming.
Each avatar gives you:
• 🎯 Who they are (job title, age, income, education)
• 🧠 How they think (daily schedule, pain points, priorities)
• 🔍 Where to find them (LinkedIn search tips included)
So you can stop wasting energy “networking” with people who can’t pay you—and start building relationships with the ones who can.
This is how pros do direct marketing.
Look, you don’t need another course.
You don’t need another “just be on social media” hot take.
You need to know who your buyers are—so you can market like a damn professional.
This book was built by a working voice actor who actually gets it.
Someone who built a full-time VO business not with viral TikToks or agents on every coast…
…but by targeting the right people with the right message through direct outreach.
And guess what? It worked. Like gangbusters.
So I took all that research—all those years of trial, error, and client wins—and packed it into one master resource.
This isn’t theory. It’s the field guide I wish I had when I started.
And now it’s yours.
Flip the Script on How You Market Your VO Biz
Most voice actors think they need to prove themselves to clients.
“Pick me! I can do all the things!”
So they send out desperate, one-size-fits-none emails… and hope for a bite.
Let’s flip that.
When you know exactly who you’re talking to—what they need, what keeps them up at night, and how you can make their life easier—you’re not begging. You’re solving a problem.
This book gives you the power position.
You’re not just another voice in the inbox. You’re the one who gets them.
And when a client feels seen and understood?
That’s the shift. That’s the difference. And it starts the second you open this book.
No fluff. No guesswork. No “just vibe and hope they hire you” nonsense.
The Big Book of VO Client Avatars gives you a clear, repeatable system:
✅ 87 avatars covering every major genre—from commercials to eLearning to video games.
✅ Demographics like likely age, education level, income, and job title—so you know who you’re talking to.
✅ Psychographics that unpack their day, their stress points, and what they care about most.
✅ LinkedIn search tips so you can actually find these people in the wild.
You’ll learn how to tailor your messaging to each type of client—and how to show up in a way that makes them think:
“Damn. Where have you been?”
This book isn’t just inspiration. It’s your action plan.
You’re not here to dabble. You’re here to build a serious, sustainable VO business.
And that means committing to strategy over scattershot.
This book is your moment.
→ You’re done wasting hours searching for leads who don’t convert.
→ You’re done tweaking generic emails that don’t resonate.
→ You’re done wondering why “just being on social media” isn’t bringing in clients.
With The Big Book of VO Client Avatars, you’ll stop hoping and start targeting.
You’ll know who to reach out to, what to say, and why you’re the solution they’ve been waiting for.
This is the mindset shift that moves you from wandering freelancer to booked-out pro.
Open the book. Choose an avatar. Start marketing with purpose.
So here’s what you’ve seen:
✅ You’ve been spraying and praying.
✅ You know it’s time to get laser-focused.
✅ You need real data, not vague ideas.
✅ You want to market like a pro—not guess like a hobbyist.
You’ve got the drive. You’ve got the talent.
Now you just need the map.
The Big Book of VO Client Avatars is that map.
A fully loaded playbook to help you identify, understand, and connect with the exact people who hire voice actors.
❌ No more wondering who your clients are.
❌ No more wasting time in the wrong inboxes.
❌ No more “networking” that doesn’t actually lead anywhere.
It’s time to get strategic. It’s time to get booked.
This isn’t just a PDF. It’s your marketing secret weapon.
Here’s what’s waiting for you:
📘 111 pages of strategy-packed client intelligence
🎯 87 client avatars across 15 voiceover genres, including:
📌 Each avatar includes:
🖥 Available as both an interactive flipbook and a downloadable PDF—use it however you like, wherever you work.
This is the foundation of every cold email, every pitch, every client relationship you build from here on out.
No more fishing in the dark.
With this book, you’re showing up with a spotlight and a game plan.
Yeah, it’s $199.
And it’s worth ten times that—because this isn’t something you read once and forget about.
This is a working tool.
🔨 You’ll use it every time you market your business.
🔧 Every time you send a cold email.
🪚 Every time you pitch a new genre.
🪛 Every time you think, “Who the hell should I be targeting?”
One solid booking can pay for the book—and then some.
Multiple bookings? Well, that’s how you start building real momentum.
So no, it’s not cheap. It’s not supposed to be. Because this isn’t a shortcut. It’s a strategy.
$199. One time. Lifetime value.
❓Is this for beginners or experienced voice actors?
Both.
If you’re just starting out and have no clue who hires voice actors—this book will save you years of trial and error.
If you’re experienced but your lead gen is still based on guesswork—this will help you tighten your targeting and go after better clients, faster.
❓Will this work if I only do one genre of VO?
Absolutely.
Each genre is clearly labeled, so if you only do eLearning, or only medical narration, or only commercials—you can zero in on just the client types who hire for that.
No filler. No fluff. Just what you need.
❓What format is the book in?
You get both:
Use it on your desktop, tablet, or wherever you work best.
❓How soon will I get access?
Immediately.
As soon as you purchase, you’ll get instant access to both the PDF and flipbook versions—plus your bonuses.
So now, it's time for you to make a choice.
Choice #1:
Keep doing what you’re doing.
♦️ Keep guessing. Keep hoping. Keep waiting for the “right” client to magically show up.
Or Choice #2:
Download The Big Book of VO Client Avatars
And get the clarity, direction, and strategy you need to find and book those right clients on purpose.
Because the difference between “struggling freelancer” and “booked VO pro” isn’t talent.
It’s targeting.
It’s messaging.
It’s strategy.
And now? You’ve got the strategy in your hands.
Start marketing smarter, pitching with confidence, and building the voiceover business you set out to create.
The Big Book of VO Client Avatars is a digital product.
The second you purchase, you get instant, lifetime access to the entire book. No waiting, no shipping, no “processing time.” It’s yours. Period.
Because of that, there’s no refund policy.
Once you download it, you’ve got all the intel. There’s no way to “return” what’s already sitting on your hard drive.
But let’s be real — the real risk isn’t in buying this book.
The real risk is continuing to market blind, guessing who your clients are, and wasting time on the wrong people.
It’s sending cold emails that miss the mark because you don’t understand who you’re talking to.
It’s struggling to grow your VO business without knowing who actually hires voice actors like you.
This book removes that guesswork. It hands you fully built, researched, real-world VO client avatars so you can target smarter, market faster, and book better clients.
If you want to grow your voiceover business and you’re serious about direct marketing — this isn’t a risk.
It’s a shortcut.
Look, there’s no countdown timer here. No “doors closing at midnight.”
This book isn’t going anywhere.
But your opportunities? Those are slipping by every single day you’re guessing instead of marketing strategically.
The longer you wait to understand who actually hires voice actors like you, the longer you’ll keep spinning your wheels — pitching the wrong people, sending emails that flop, wondering why your bookings aren’t where they should be.
The Big Book of VO Client Avatars isn’t just a nice resource to have.
It’s the thing that lets you stop wasting time and start marketing smarter — right now.
So sure, you could come back later…
But the real question is: How many quality clients will you leave on the table while you wait?
United States active duty and retired military are eligible for a 20% discount. Click here to get your discount code.
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